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I am sure that many people have heard the term "Solution Selling" or "Consultative Setting" and in particular reference to software selling.
I am sure that many people have heard the term "Solution Selling" or "Consultative Setting" and in particular reference to software selling. And this is something that many sales people shy aware from because it is perceived as complex selling. Should there really be 2 opposing trains of thought when it comes to selling aren't we all providing a solution at some level. When you pair it back it is fairly simple if you have a problem then the solution is "the right solution".